Appaway is the UK’s leading provider of zero commission mobile-ordering solutions, designed exclusively for the UK takeaway industry. Helping them take back control of their regular customers with mobile ordering that doesn’t eat into their profits.
The Challenge
I was commissioned by Appaway to help them refresh their very generic and uninspiring brand identity. They only wanted to keep the colour palette of dark grey and orange; everything else was up for grabs. The whole idea of Appaway is to make the process of ordering your takeaway quick and easy, and I wanted this to be reflected within the new identity.
A dynamic yet straightforward visual identity was designed with a feeling of movement to help appeal to their target audience.
The Result
I designed a simple yet dynamic visual identity with a feeling of movement to help appeal to their target audience. Within the new Mark, I incorporated graphical elements and shapes to help develop this unique look throughout all their marketing collateral.
“After taking over a long-established business, we wanted to refresh the existing brand identity, which was tired and uninspiring. We wanted a clean, professional and modern brand that communicated the companies vision and mission as we entered this exciting new stage of the business. With most of our business being within the West Yorkshire and Wharfedale region, we wanted to reflect this within the new identity and logo.
When we spoke with multiple designers, it was clear Richard at Rebus was a level above the rest; their attention to detail, creativity and experience is second to none. Richard redesigned our logo, brochures, workwear, signage, social media and fleet of vans and cars. We are delighted with the result; it’s completely transformed our business and showroom. The new branding has already won us work and paid for itself within the first month. I cannot recommend Rebus Design enough. If you are serious about your business branding, you need to speak with Richard at Rebus. Thank you”.
Rhys Boven, Director Wharfedale Interiors