Cherry Orchard Counselling is a start-up business where people can be supported to explore their feelings and emotions in a warm, safe environment
The Challenge
Lucy reached out to me to create a distinctive identity for her new venture, Cherry Orchard Counselling, a lifelong dream to establish her own practice and make a meaningful difference in people’s lives.
I wanted to evoke a warm, positive feeling with the colour palette for Cherry Orchard’s new visual identity, so I took my inspiration from the sunset to represent calmness and a new beginning.
The Result
I wanted the new logo to be centered around a stylized Cherry Tree, as it holds deep personal and emotional significance for the client. The tree is connected to her grandparents’ Cherry Orchard, a place where she always felt safe during her childhood.
I had the pleasure of working with Richard from Rebus Design as he created a logo and brand design for my private counselling practice. Richard has an excellent eye for design and conception, but he also really took the time and effort to work with me to understand the essence of my business and the messages I wanted to express. He has managed to encompass my values in an aesthetic form, which is impressive considering I couldn’t articulate precisely what I wanted!
He has a knack for just getting it.
Lucy Edwards, Owner Cherry Orchard