Reel Film

Creating a brand that achieves Reel results

Reel Film is an award-winning specialist video and animation production company, who are skilled and qualified creative experts in bringing brands and businesses to screen

The Logo

After I developed several design concepts, Adam and the team were particularly drawn to the concept where I integrated the letter ‘L’ from REEL to form a frame. This design symbolizes the gesture of using both hands—index finger and thumb—to create a rectangle for viewing through, a pose commonly used by photographers, filmmakers, and artists.

The Challenge

Since founding Reel Film and initially designing a makeshift logo, Adam’s company has grown significantly and was now branching into various areas of the media sector. As a result, Adam was seeking a modern and distinctive logo that could reflect the diverse aspects of the business, while also serving as the foundation for the Reel Media Group brand family.

The Result

A simple yet eye-catching logo was created for Reel Film, which could easily be adapted for Reel Events, allowing Adam to market different areas of the business under a unified brand. With future expansion in mind, as discussed in our earlier conversations, this new design system was crafted to seamlessly accommodate any additional directions the company might take.

The logo represents using the index finger and thumb of both of your hands to make a frame. Most commonly used by photographers, movie producers, or artists.