Spirit of Masham

Creating new gin labels with a strong focus on tradition

The “Spirit of Masham” Dry Yorkshire Gin, crafted by Corks and Cases of Masham, is a premium artisan gin. Handcrafted in small batches, it is meticulously distilled in a copper alembic still using the traditional London Dry Gin method

The Challenge

When Derek and Carole first approached me, they were seeking assistance with their four main gin labels: Original, Rhubarb, Classic Gold, and Malt Barley. The existing labels, designed by Derek during the company’s early days, no longer seemed to match the high quality of the exceptional products they were crafting for themselves and their customers.

The Approach

Their existing labels felt cluttered, lacked clarity, and were missing a distinct personality. My goal was to create a design identity that authentically reflected who they are and truly represented the Spirit of Masham. It was crucial for the new design to strike a balance—modern enough to stand out, yet still rooted in tradition, honoring their handcrafted approach to producing gin using the traditional London Dry Gin method.

As a small-batch producer based in the Masham distillery in the picturesque Yorkshire Dales, their gin is proudly described as “A true Yorkshire Dry Gin.” This heritage needed to shine through in both the visual design and the overall brand experience.

The Result

Every year, the majestic Swifts return to Masham, swooping through the town square on summer evenings. To honor their return, they were given a special place on the bottles, becoming an essential part of the brand’s new identity and label. The design of the labels was also crafted to be versatile, allowing them to be seamlessly adapted across all current and future gins, as well as other spirits currently in development… stay tuned!

“We wanted to completely update our four Hand Crafted London Dry Gins, but we wanted to keep it local and involve the great work done in Masham around saving our Swifts. Richard took our brief and outlined ideas and brought them to life; he exceeded our expectations in design and the timeframe we needed to work in. We are delighted with the results, and we will certainly be working with Richard in the future!”
Derek Harle, Managing Director Spirit of Masham