The Outdoor Fitness Coach

Lindsey reached out to me to design a logo for her new venture, The Outdoor Fitness Coach. As the name implies, the business focuses on outdoor fitness training, leveraging nature’s elements to promote health and wellness. By embracing the outdoors instead of traditional gym settings, this approach has been shown to boost both physical performance and overall happiness.

The logo needed to encapsulate the essence of the great outdoors in a distinctive and memorable way, steering clear of overly literal or cutesy designs. Lindsey envisioned a modern aesthetic, so after a few iterations, we finalised a sleek logo in an oval shape—symbolic of a running track. Inside, we incorporated nature-inspired elements rendered in a clean, contemporary style to represent the outdoors.

After designing the logo, I developed additional elements to enhance The Outdoor Fitness Coach’s identity, creating a distinctive and personal look. Drawing inspiration from nature’s running track, I crafted abstract landscapes using a harmonious color palette that evokes the warmth and energy of the morning sunrise — reflecting the time when the fitness classes take place.