Williams Bain

Supplying organisations with experts that deliver major

Williams Bain, trusted by leading global organizations, specializes in providing Executive Interim Managers, Independent Consultants, and Executive-Level Permanent Hires.

The Challenge

When Mark from Williams Bain reached out to me, he was looking for a fresh identity—something modern, unique, and innovative that would reflect the bespoke nature of his company. He wanted to retain a similar corporate colour palette to maintain continuity, that already resonated with his established clientele.

The Result

Williams Bain drives transformative change in businesses by providing organisations with skilled individuals or teams who fast-track business-critical transformations. I aimed to capture this essence through a clean, innovative logo. The design integrates the ‘W’ from Williams and the ‘B’ from Bain into a single dynamic mark. This emblem can be animated and reoriented to symbolise how the professionals supplied by Williams Bain can pivot and change the trajectory of a company’s success.

The new company logo incorporated the initials ‘W’ and ‘B,’ designed to symbolically reflect how Williams Bain’s professionals can pivot a company’s direction and transform its fortunes.